Who are they writing for?

I am puzzled over happenings at the Winnipeg Free Press. I'm wondering just who they are writing to when they create their version of the daily newspaper.

I like a newspaper to carry lots of local stories, and am interested in local politics and that.

But when I buy the weekend paper, because I have more time on my hands to do more casual reading, I prefer to have a paper like you see in other cities like Toronto, New York, etc... These are huge papers, filled with background stories of what's happening in their area and trends around the world.

But when I open the Freep, I find I flip from page to page, not finding anything to hold my interest to want to read that article.

I just want to know.... when they prepare the paper every day, who do they 'see' as their reader? It surely doesn't seem to be someone like myself.

More on this issue in further blog writings...